it's lovely to meet you!

When I started my business in 2022, my goal was to help as many women as possible to understand and heal their hormonal issues. I'd spent years struggling with my own body before finally learning exactly how to heal.

Naturally, I set up social media accounts and spent countless hours every day creating and posting content, engaging with other people and researching trends and keywords. That's just how you build success these days, right?

However, I found myself stuck in a cycle of overwhelm, comparison and burn out trying to keep up with the need to create and post everyday, share my life BTS on stories, be an authority, make sure my content was a balance of educational, inspirational and storytelling, write catchy hooks and fit my message into whatever video length the algorithm was favouring.

I'm knackered just writing that honestly!

And the truth is that as the days past, I was losing the love for my business because it felt like such an uphill battle where I was spending the majority of my time doing things that as an introvert, I really didn't enjoy aka social media. I had no desire to become an influencer in order to make my business a success (and I'd be lying if I said I hadn't questioned whether I should just quit altogether). Yes I had made some money and signed clients but nowhere near the level I knew I was capable of.

Then in mid-2025, I made the decision to stop posting on socials altogether and explore other, more gentle ways of marketing. This is when everything changed!